Sunday, May 1, 2022

The marketing campaign for Obi-Wan Kenobi has been shameful


I cannot believe that an Obi-Wan Kenobi series is debuting on Disney+ this month, and Lucasfilm has completely dropped the ball with it's marketing to this extent. I understand it isn't a theatrical movie, but comparing the marketing and hype to the Force Awakens, it is shocking how little Obi-Wan has gotten.This is OBI WAN KENOBI. One of the most iconic characters in Star Wars history, being portrayed by the same actor in the prequels. This is the return of Hayden Christensen in Star Wars, and the first time we will see him as Darth Vader. This is supposed to be an EVENT. But it's not being treated like one and that's insane.If the Disney+ shows are supposed to be the same caliber as the movies, then why doesn't the marketing prove that? We had a teaser, an Entertainment Weekly article, and a poster, and that's it? No character posters, no press junkets, no epic TV spots, no merchandise?This show is the biggest show Disney+ has ever released so far and it's getting the same traction as The Book of Boba Fett. It's just sad man via /r/StarWars https://ift.tt/H6qR2zZ

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